BRITTANY MCFARLAND VISUAL DESIGNER
SOTHSAIER / SOOTHSAYER
A person who predicts the future by means of knowledge or intuition.
Brittany McFarland is a creative professional who excels at delivering innovative solutions that connect humans, business, and technology. Throughout her career, she has helped companies in the digital, PR, and marketing industries revamp their customer experiences through design and visual storytelling.
Brittany has served as a creative lead and collaborator for both startups and global organizations, offering them design, art direction, marketing strategies, and experiences that fuel growth. She possesses a profound grasp of the core principles of design, including strategy, research, design, and storytelling, which she applies to every stage of a project — from the initial discovery phase to the final launch.
Experience
2022-PRESENT
BRILLIO
SENIOR VISUAL DESIGNER
While working alongside stakeholders, developers, and the Brillio design team, I was tasked with discovery exploration, user experience design, interface design, user testing, and prototyping for a Fortune 500 company managed care organization and a specialty retailer of children's apparel and accessories.
2017-2019
HARVEY PARTNERS
SENIOR VISUAL DESIGNER
Provided assistance to several startups in developing their branding and collateral required for securing investments and driving sales. I also collaborated directly with the leadership, marketing, and sales teams to create assets for proposals and projects.
2012-2015
DELOITTE DIGITAL
SENIOR DESIGNER
Initially hired as the second member of the marketing team at Ubermind, a mobile firm located in Seattle. Following Ubermind's acquisition by Deloitte, Deloitte Digital was established as Deloitte's creative studio. As a result, we had the opportunity to develop and enforce the brand across the globe. My responsibilities included interviewing, training, and mentoring junior-level designers within the team. Additionally, I collaborated with the leadership team on company branding, website, collateral, and mobile-related proposals that necessitated mockups and presentations.
2008-2012
THE ART INSTITUTE OF SEATTLE
Bachelor of Fine Arts focused in Graphic Design
2019-2021
ABOUTGOLF
SENIOR VISUAL DESIGNER
In partnership with the leadership and sales team, we elevated and redesigned the marketing strategy, collateral, and messaging of the brand. We took the lead in creating a refreshed visual identity, website, and templates that could be utilized by different departments. I also collaborated with the product team to develop a native social app for iOS and Android platforms that catered to golf enthusiasts, which was paired with a redesigned interface for their large golf simulators.
2015-2017
SUTHERLANDGOLD
LEAD DESIGNER & STORYTELLER
As the lead designer and visual storyteller, I was responsible for overseeing a brand redesign project, as well as creating brand guidelines, collateral, and sales materials for the leadership team as required. I also designed PR reports and graphics for clients and provided art direction for various projects involving both contractors and coworkers.
2011-PRESENT
SOTHSAIER
DESIGN LEAD & SOLOPRENEUR
As a contractor, I have had the opportunity to serve a diverse set of clients in the Seattle and San Francisco areas, including but not limited to Madrona Venture Group, Futurewise, Maveron, Carrum Health, January Ventures, Carbon Black, CaliberMind, Watchfire Ventures, and many others. My work encompasses a wide range of design areas such as print and digital layout, UX/UI design for web and mobile, marketing design and strategy, visual storytelling, including branding and presentations, data visualization, and art direction.